Lompanies make themselves known today through effective marketing. This can take the form of an article in a local newspaper, a weekly column, or a message on social networks. Sometimes, a direct and sincere exchange with an influential client is enough.

All these approaches fall under advertising. A company cannot escape this force: if it wants to make its products or services known, it must use an appropriate form of communication. Today, advertising is increasingly seen as an indispensable and strategic lever. Imagine you own a large store: the marketing manager then plays the role of an editor-in-chief, with their team responsible for regularly bringing new ideas and content.